Anneke Seley, Evangelist and Founder

2011 Recipient of AA-ISP Lifetime Achievement Award

Anneke was a pioneer in creating high-performance, high-profit inside sales teams well before starting Phone Works in 1991. Her credits include…

  • As the 12th employee at Oracle, she became the architect of OracleDirect – perhaps the best-performing inside sales team in the history of the software industry – now a billion-dollar worldwide sales organization.
  • While at Oracle, Anneke started inside-sales pilot programs globally, generating $10 million in incremental revenue outside the U.S. within two years; she was then chosen to direct the International Sales Services Division.
  • She founded and ran the inside sales organization at Neuron Data (now FICO), where her inside sales team generated one-third of the company’s total revenues in its first year.
  • She is co-author of Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology ( and a frequent speaker on innovative sales practices and technology (“Sales 2.0”), inside sales, sales effectiveness and optimization, and social-media selling.

Today, as the Evangelist and Founder of Phone Works, Anneke oversees a group of the industry’s best sales consultants who work with companies to achieve high-performance, measurable, scalable, predictable results using professional inside sales teams.

© Reality Works Group, LLC. Contact Reality Works at 510.749.9073