“Sales 2.0” coauthor, Brent Holloway, writes:

We are pleased to announce our book, Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology, was recently translated into Chinese by our publisher, John Wiley and Sons. Several thousand copies have been ordered.

According to Wikipedia: “The economy of the People’s Republic of China is the third largest in the world, after the United States and Japan, and China is the fastest-growing major economy in the world. The market-oriented reforms China has implemented over the past two decades have unleashed individual initiative and entrepreneurship.”

With more than 1.3 billion people, China has more than four times the population of the United States. China’s economy is developing across a wide range of industries, and we anticipate their businesses will leverage many of the innovations and lessons learned from other businesses in more developed economies around the globe.

We give examples in the book about how the Sales 2.0 concepts and practices are applicable to a wide range of industries, not just technology. Likewise, we believe Sales 2.0 will apply to a wide range of geographies, not just the United States. We look forward to feedback on the book from our readers in China — as well as to learning about how they apply Sales 2.0 practices in their businesses. We will share that feedback with you in future posts.