SITUATION: In addition to product innovation, Automated Packaging Systems recognized an opportunity to create a competitive advantage in the traditional packaging industry through the digital transformation of its sales strategy.
SOLUTION: Reality Works Group provided expertise and a best-practice road-map to identify, objectively hire and compensate the best-fit candidates. The new reps were empowered to succeed with thorough on-boarding training which included process, messaging and a framework for measurement.
RESULTS IN THREE MONTHS:
- Business plan designed and approved
- Staffed and trained Sales Development and Inside Sales teams; developed on-boarding training plan
- Established base-line metrics, Inside Sales Playbook framework, sales process and systems —all to ensure measurable results