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5 Reasons to Guest Blog on The Sales 2.0 Advocate

12 August 2010

Have a Sales 2.0 idea to share? I am actively seeking guest bloggers! I’ve spent 18 months doing the lion’s share of writing on this blog, which I’ve enjoyed immensely. However, adding diverse ideas and opinions through the addition of other expert voices — such as Brent Holloway’s post on measurement and morale, David Satterwhite’s…

Sales 2.0 Leaders Interview: Solar 2.0 Meets Sales 2.0

05 August 2010

I’m publishing a series of Q&A excerpts from my interviews with Sales 2.0 leaders, which will appear in my next book. This is the first excerpt from my interview with Andrew “Birchy” Birch, CEO of Sungevity, a leading provider of home solar-energy systems. Sungevity is creating Solar 2.0 through Sales 2.0, and proving it is…

Top 4 Sales 2.0 Initiatives for Q3 & Q4

29 July 2010

Companies are emerging from their mid-year planning meetings having evaluated their sales performance for the first half of the year, and sales managers are resetting priorities for the third and fourth quarters. In Phone Works’ consulting work with large and small companies across industries, we are observing some trends. Here are the top four Sales…

Does a Freemium Model Drive Revenue?

13 July 2010

David Satterwhite is a Sales 2.0 pro, with an impressive track record running sales in companies such as newScale, Genius and Yammer. I’m so glad he’s willing to share his insight here as a guest blogger. The term “Freemium” refers to a model in which you give away some part of your solution for free…

Sales 2.0 Leaders Interview: When NOT to Build Inside Sales

07 July 2010

I’m publishing a series of Q&A excerpts from my interviews with Sales 2.0 leaders, which will appear in my next book. This is the second excerpt from my interview with Jim Pitkow, CEO of Attributor, which produces Web-monitoring software that protects publishers’ revenue by preventing unauthorized use of content. An inside-sales veteran, Pitkow worked with…

Sales 2.0 Thinking: Get an Outside Perspective

23 June 2010

We are all insanely busy these days. In our day-to-day jobs, we are so focused on execution that it’s difficult to think about how to improve performance and productivity.    Here’s an idea:  talk to people outside your company, compare experiences and share ideas.   I’ve been interviewing Sales 2.0 leaders for my new book project…

Why Pilot Your Sales 2.0 Programs?

11 June 2010

I’m publishing a series of Q&A excerpts from my interviews with Sales 2.0 leaders, which will appear in my next book. This is the first excerpt from my interview with Jim Pitkow, CEO of Attributor, which produces Web-monitoring software that protects publishers’ revenue by preventing unauthorized use of content. An inside-sales veteran, Pitkow worked with…